Project Overview
Zak Wedding Equipment Company (شرکت تجهیزات تالار ذاک), a well-established Iranian manufacturer of wedding and event furniture, commissioned me to design and develop a custom WordPress website that would showcase their products, reflect their brand identity, and enable their staff to manage and update content independently. As their team was already familiar with WordPress, they sought a professional designer who could create a complete and modern website from scratch and later train them to maintain it.
Introduction
The client provided only a logo and several unevenly sized product images, with no structured content or specific design requests. The goal was to design and build a fully functional, user-friendly website quickly while ensuring it could later support multiple languages and help expand the company’s reach beyond local markets.
Challenges
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Lack of any suitable WordPress template for the wedding equipment industry, requiring a custom design.
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Very limited input from the client, including unclear content and inconsistent media materials.
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A tight project deadline that demanded rapid yet high-quality execution.
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A later request to make the site multilingual and localized for broader accessibility.
Approach & Solutions
To meet these challenges, I started with industry research and an analysis of competitor websites to understand user expectations, design trends, and communication patterns in the wedding equipment sector. Based on these findings, I developed a clean, elegant, and responsive design that emphasized high-quality visuals and simple navigation.
My solutions included:
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Custom WordPress theme design to match the client’s brand style.
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Image enhancement and resizing for a consistent, professional appearance.
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Website security measures to protect against unauthorized access and spam.
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Multilingual setup using WPML to support Persian and English users.
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Hands-on training for the client’s staff on content management and website maintenance.
Key Features
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Fully responsive layout for desktop and mobile users
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Bilingual interface (Persian–English)
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Secure and stable WordPress setup
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Easy product catalog management
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Custom homepage banners and promotional sections
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Direct contact options for orders and support
Technologies Used
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CMS: WordPress
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Page Builder: Elementor
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Extra language: WPML
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Design Tools: Figma (layout design), Photoshop (image optimization)
Results and Impact
The completed website provided Zak Company with a modern online identity that reflected their long-standing reputation and craftsmanship. The new design improved user engagement and made it easier for customers to browse products and reach the company.
The Zak team expressed high satisfaction with both the design and usability and began managing the website independently soon after launch. The addition of multilingual functionality also expanded their customer base and improved communication with international clients.
Conclusion
This project deepened my understanding of user-centered design, localization, and usability principles in real-world projects. It highlighted how thoughtful design and communication can transform limited client input into a cohesive, high-quality user experience. For me, the Zak project represents usability, accessibility, and visual design—to create meaningful digital interactions.